Beamr services the world's top Pay TV and online video service providers as the leading designer of CAE (content-adaptive encoding) and video optimization solutions that power high video quality, high compute performance, and superior bitrate efficiency for telcos, streaming video distributors, TV networks and video streaming platforms. Backed by forty-four International patents, Beamr's perceptual optimization technology has been integrated with our HEVC and H.264 video engines. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
The advanced imaging technology Beamr developed for our codecs are covered by 11 granted patents that are a part of the forty-four total patents the company holds that cover our class leading video optimization innovations. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for multi-service operators, streaming video platforms, and CDNs. With compute efficiency being an essential goal, video architects must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.
As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the anchoring feature for the company's HEVC encoder Beamr 5x and the H.264 video encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures the highest video quality at the get more info lowest bit rate. By activating CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
Routinely, quality claims are made by vendors and service providers, yet the methodology for verifying them are rarely disclosed. At Beamr, we verified our claims using a well understood International standard that provides Beamr customers the confidence to embrace Beamr perceptual optimization technology. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This claim has been certified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Check out beamr.com to learn how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.
As the next step in the development of CABR, Beamr demonstrated at NAB 2019 CABR accelerated with silicon by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to move closer to the original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.